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Pura Vita Print package

This project was commissioned by Karen, the host of a private tennis retreat in Costa Rica. I designed a cohesive print package to inform and excite her small group of invited guests. The bundle included a structured four-page flyer, a double-sided postcard, and a personalized business card. Using the retreat’s blue-and-orange logo as a foundation, the designs emphasized clarity, warmth, and a sense of professionalism to build anticipation for the event.

Context:

  • The retreat was a private event for a small group of friends, not a public program.

  • Materials needed to feel welcoming and personal while still maintaining a professional, polished look.

  • Attendees required clear information on schedules, FAQs, and inclusions, as well as a sense of what to expect.

My Role and Responsibilities:

  • Designed the entire print package: flyer, postcard, and business card.

  • Applied the provided blue and orange logo colors as the central visual identity.

  • Structured the flyer into four sections: schedule, FAQ, reviews, and inclusions/host introduction.

  • Balanced imagery and typography to create a professional yet approachable feel.

Process:

  • Overall Approach – Used the logo’s blue-and-orange palette to unify all pieces. Chose layouts that conveyed both clarity and excitement. Designed each deliverable to serve a distinct purpose while feeling part of one package.

PV Mockup.jpg

Four-Page Flyer

  • Cover introduced the retreat with inclusions and host introduction.

  • Inside pages structured with a daily schedule, FAQ, and guest reviews.

  • Combined vibrant imagery with clean typography for easy readability.

PV Color Palette.jpg

Postcard

  • Double-sided design featuring photos of Costa Rica and retreat activities.

  • Front side highlighted the logo and event imagery.

  • Back side echoed the flyer’s tone with inclusions and host introduction.

PV PC Graphic.jpg

Business Card

  • Front: retreat logo and brand colors.

  • Back: Karen’s photo, name, and contact details to create familiarity and personal connection.

  • Reinforced consistency with flyer and postcard design.

PV BC Graphic.jpg

Outcome

  • Delivered a polished print package tailored for a small group retreat.

  • Balanced professional design aesthetics with personal warmth to strengthen guest excitement.

  • Ensured key event details were clear, accessible, and visually engaging.

  • Elevated a private gathering with marketing-quality materials.

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