Habitat For Humanity Tradeshow Display

This self-initiated project explored how thoughtful design can transform a nonprofit’s trade show presence into a purposeful engagement tool. I created a full print package for Habitat for Humanity that included a backdrop, table banner, brochures, postcards, stickers, flyers, and business cards. Each element worked together to give visitors clear, actionable next steps — whether to volunteer, apply, or donate — through scannable QR codes and incentive-based engagement.

Context:

Habitat for Humanity’s mission centers on building homes and strengthening communities.
This case study translated that mission into an engaging trade show presence designed to inspire action.
The project was framed not just as a branding exercise but as a strategic design solution to encourage real-time participation.
By combining approachable visuals with clear calls-to-action, the display aimed to bridge the gap between awareness and involvement.

My Role and Responsibilities

Concept development, research, and overall project strategy to shape the goals of the package.
Graphic design for all print elements, including large-format signage, brochures, flyers, stickers, and business cards.
Establishing a cohesive visual system that aligned with Habitat’s identity while adding a fresh, modern presentation.
Designing with purpose by structuring clear calls-to-action through QR codes, incentive-based engagement, and consistent messaging.

Process:

Outlined how each piece of collateral could guide visitors toward a specific action.
Designed flyers and stickers as the central tools for immediate engagement.
Incorporated QR codes that connected attendees directly to landing pages with no extra steps.
Created supporting materials — brochures, business cards, and banners — to provide additional context while maintaining cohesion.
Focused on clarity and usability, ensuring the design felt inviting while making the next steps easy and intuitive.

Full Project Breakdown

Flyers/Postcards: “Volunteer,” “Apply,” and “Give” flyers with QR codes to immediate actions.
Stickers: Incentive items with “I Donated,” “I Applied,” and “I Volunteered” messaging.
Brochure: Double-sided piece with “5 Creative Ways to Volunteer” and additional resources.
Backdrop: Featured Habitat logo with core actions (Apply, Volunteer, Give).
Table Banner: Branded with tagline “Building Hope, One Home at a Time” and Habitat’s website.
Business Cards: Supporting collateral aligned with the overall visual identity.

Outcome